This is what I learned from a Charlie Rose interview with Lawrence Lessig, a law professor at Stanford and an author of a bunch of books. His latest is called Remix: Making Art and Commerce Thrive in the Hybrid Economy.
Lessig explained that two economies exists on the internet. There are the commercial economies, which is the buying and selling of goods, and there are also the shared economies, where enormous value is produced mostly for free (ie. Wikipedia, Flickr, Facebook, etc.). It’s important for the commercial properties to show the proper respect for creativity produced in shared economies, giving it space where it can grow and create value to the commercial property.
I found the interview very interesting because I’m trying to pitch the idea of a shared economy for the business I work for. I think what is scary for the business is the new idea of a community being created within the shared economy. The key will be showing the business how important that community is to the commercial property. The other key will be to show how important it is to create a safe space that is also passionate about the business’ goals and focus.